Beautiful Intentions began during the peak of COVID, when Tori wanted to keep showing up for her community by teaching yoga in the park.

At the time, she had been making mala-inspired necklaces for fun. A few friends felt drawn to the pieces and encouraged her to bring them to her park yoga classes. One thing led to another, and what started as a creative outlet grew into a mother–daughter jewelry shop filled with handmade beaded pieces, community events, and designs created with heart.

Most Beautiful Intentions pieces are one of a kind or made in very small quantities. Tori creates as inspiration comes, using a variety of beads, materials, colors, and textures to make jewelry that feels personal.

For her, the best part is when a piece calls to someone, that “I have to have it” feeling. Many customers have shared stories about what their jewelry represents, from loved ones and memories to friendships, milestones, and meaningful seasons of life.

Each piece is created with intention, so the right one can find the person it was meant for.